#EUChooseSafeFood Take Two – second year of joint EU Member States and EFSA campaign kicks off
Building on a successful first phase, a second year of the campaign has been launched to cover a range of new topics.

What’s the difference between a ‘use by’ and ‘best before’ date on my food labels? Are there food hygiene rules I should stick to at home to keep my family safe? Should I be concerned about food additives? These are some of the questions asked by European consumers that the #EUChooseSafeFood campaign has been answering by translating the science behind EU food safety.

Helping consumers to make informed decisions about everyday food choices is what the #EUChooseSafeFood campaign is all about. The EU-wide campaign offers practical and accessible information to consumers to use when they buy and consume food - from helping to read labels and understand additives, to providing advice on food preparation and storage. Launched on 16th May, the second year of the campaign builds on the first by expanding the range of topics consumers can learn about, with plant health, novel foods, and food supplements newly added to the mix. Primarily targeting 25 to 45-year-old European citizens, the campaign will also explain EFSA’s role in contributing to European legislation that protects consumers and the entire food chain.


An #EUChooseSafeFood toolkit including visuals, short films and social media posts in different languages is available on the campaign website, making it easy for national authorities and associations to get involved in the campaign.

For further information visit the #EUChooseSafeFood website:

https://campaigns.efsa.europa.eu/EUChooseSafeFood/#/

Source: https://www.efsa.europa.eu/en/news/euchoosesafefood-take-two-second-year-joint-eu-member-states-and-efsa-campaign-kicks

The news was shared by the EFSA Focal Point, run by Nébih and EFSA.

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